Local event promotion and discovery on the Web has for a good while been the near exclusive domain of companies like Eventful and the Yahoo-owned Upcoming. So it is likely very difficult for anyone other than the largest chunk of the market to make a lasting impression on the social set.
That hasn’t stopped CultureMob from working its way into the fold. For those unfamiliar with CultureMob, it is a new website focused on local events discovery where users can find events, artists can promote themselves, and everyone can share them with friends.
Having had a “quiet launch” in late 2007, the efforts of CultureMob have been driven by a focus on individual markets, gradually building its presence in various locations around the US, one city at a time. The company in its earliest days looked first to blanket Seattle with its services, and has since laid some claim to Portland, Oregon, and Denver, Colorado.
If you browse the site’s offerings, you will find little but nice refinements, like easily-expandable event listings, quick access to RSS subscriptions, a convenient connection to Apple’s iCal day planner and GoogleMaps integration, as well as widgets for displaying content in many CMS and Social network sites, from MySpace to Facebook to WordPress, TypePad, Blogger, iGoogle, Netvibes, Hi5 and several others.
There’s also a CultureMob blog, where they post their latest news, and try to build a community around the site. This shows that the guys behind this cool website are Web 2.0 conscious and this really pays off.
Altogether, CultureMob is a pleasant alternative to the biggest hitters of the event promotion and search arena. It certainly has its limits, given its city-by-city growth plan. But perhaps such a strategy will serve the startup well. Their “better to serve users with more event choices in fewer cities than more cities with sparse selections” strategy is more than adequate. So if you’re in Seattle, Portland, or Denver, or plan to venture out to those areas in the near future, give CultureMob a try. You may be pleasantly surprised with what it presents.
Tags: Apple,
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Events,
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