Posted by derric
Hello, Moz community! My name is Derric Wise and I am the Art Director here at Moz. After three years here,, I have often been asked the same two questions:
- How do you pronounce SEOmoz? (It’s not SEEmoz or SUMOZE; it’s simply pronounced “S-E-Omoz.” You can find out more background on the company’s name in one of Rand’s blog posts here.)
- What’s the story behind your mascot, Roger?
The second question is attached to a longer of an answer, which is what this post is all about. Let me introduce you to Matthew Heilman who, as Creative Director in 2010, hatched the idea that eventually led to the creation of our beloved Roger.
Thanks, Matt! And there you have it, folks. That’s the backstory of Roger. Let's all marvel at his work for a second:
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