By Tim R Cooper
List Building is an essential tool to your online business. Have you heard the online marketing comment that says the money is in the list? It is the truth. The saying refers to the larger your list of subscribers, the more sales you will make.

The truth is that it is harder to sell something to somebody who considers you a stranger. This is the power behind building up a list of subscribers. You are getting to know people with your auto responder messages. You get their email address by offering them a worthwhile free report related to your website.

Put an auto responder on your home page of your website. The auto responder will cost about twenty dollars a month. There are free auto responders on the internet but you will better off paying for the service of a well known company.

You should have an area on your website where you offer a free report in exchange for your visitors contact information, namely their email address. You can set up the auto responder to also ask for their address and their telephone number. Make these choices optional if you use them at all.

If you make them required most people will not give that information and simply leave your website. But you do need them to leave their email address. You then send them a message to confirm their subscription. This is so they will not put in a fake address simply to get your free report.

Also set up the system so they have to check their email address for a confirmation link. This will keep people from putting in fake information to get your material. Once you have their contact information you can now send them sales offers and other website information via email.

But do not start sending one sales message after the next. People do not like to be sold like that and they will simply opt out of your list. Send them some helpful information for a few weeks and then once you have their trust you can then send them information on your sales offers. With your auto responder you will have the ability to set up your messages and then have them delivered on a scheduled date. – 23596
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