1. Targeting the Wrong Keywords: This mistake is not only made by common people but also some of the experienced SEO professionals make it. People usually choose keywords that in their mind are descriptive of their website but the average users may just not search them. Just choosing the right keyword can make or break your SEO campaign.

2. Ignoring the Title Tag: Leaving the Title Tag empty is also very common mistake made. This is among the most important places to have a keyword, because it not only helps you in optimization but the text in your title tag shows in the search results as your page title.

3. Using JavaScript Menus: Use of JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus that you can’t do without, you should consider building a sitemap so that all your links will be crawl able.

4. A Flash Website without a HTML alternative: Flash might be attractive but not to the search engines and users. If you really want that your site is Flash-based and you want the search engines to love it, then provide html version.

5. Concentrating Too Much On Meta Tags: Many people seem to think that search engine optimization is about getting your Meta keywords and description correct. In fact Meta Tags with time are becoming the past. You may create your Meta keywords and descriptions but do not expect to rank well only because of this.

6. Lack of Consistency and Maintenance: To be successful, you need to permanently optimize your site. You need to keep an eye on the changes in the ranking algorithms of search engines.

7. Ignoring URL’s: Most of the people underestimate the importance of a good URL. Using dynamic page names are still very frequent and no keywords in the URL are now more a rule than an exception. Though, it is possible to rank high even without keywords in the URL but all being equal, this gives you an added advantage over your competitors.

8. Using only Images for Headings: There are many people who think that an image looks better than the text for headings and menus. Yes, use of image can make your site look more distinctive but in terms of SEO, images for headings and menus are a big mistake.

9. Backlink Spamming: It is a common delusion that more Backlinks are always better and because of this web masters resort to link farms, forum/new group spam etc. which ultimately could lead to getting their site banned.

10. Lack of Keywords in the Content: Once you focus on your keywords. Modify your content and put the keywords where it makes sense. It is even better to highlight or make them bold.

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