Posted by jennita

The second day of SES San Jose is wrapping up, so it must be time for the Twitter roundup! There were a number of debates, someone was found sleeping in the first row drooling and another person claimed that most people at the session were probably already following him on Twitter. Fun times! :) Once again, I watched the stream throughout the day and pulled out tweets that had a call to action with useful information.

Enjoy!

Keywords & Content: Search Marketing Foundations
     

matthacker: "Every keyword you select should drive meaningful traffic to your site." #sessj  

Small Voices, Big Impact: Social Media for the Little Guy

lookadoo: Social Media is not easy! A lot of followers is not enough. You have to have something good that people want. @gregfinn #sessj      

Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising      

balibones: #SESSJ In Death of Last Click Attribution session. Tracking, gathering data and analyzing it is going to get much more complicated. Damn.   

Duplicate Content & Multiple Site Issues      

InboundMarketer: A little more than a 1/3 of the web is dup content according to yahoo-wow #sessj 

suzukik: Does canonical tag work across hosts: Yes #sessj 

Igniting Viral Campaigns: Leveraging Consumer-Generated Content

balibones: #SESSJ – Viral campaign session lesson #1: Don’t polish turds. 

Google Convert Your Visitors to Customers

PacificWebDept: per Google worst experience you can give to users in search is zero search results, pay attn to your analytics #sessj

Landing Page Testing & Tuning

schachin: Sweet spot for long form sales letter are self-help products for under $30. Frm @Tim_Ash at #sessj 

schachin: Put txt lnk below btns 2 avoid ‘button blindness’, btn color only matters if brand color, txt should answer ‘I want to’  @tim_ash #sessj 

imeldak: What’s the best way of testing your landing page? Ask your audience #SESSJ     

sagerock: Tim Ash: "Your web site visitors should design your landing pages." #sessj

Facebook Ads: Reaching Prospects Earlier In The Decision Cycle

pixum_affiliate: Facebook targeting: Think about the interests of your potential customers #sessj  

jennstafford: promo codes or discount mentions have been shown to work better than % off for fb ctr #sessj  

mediafortemktg: #sessj Reaching target audience through Facebook, they now have great reporting and testing tools, create tracking URL for conversion


Four Paths to Success in a Tough Travel Economy    

jennstafford: link to benu’s travel industry presentation: cli.gs/sessj09 #sessj #ses 

mariacorcoran: Key for Hotels in this economy, don’t drop rates rather create perceived value promotions and promote those on the site & Paid Search #sessj  

Hallie_Janssen: Hotel and Travel Session: Get name and contact info before you give them rates. Then remarket to them later if they don’t book #sessj

adamcohen adamcohen: Low hanging fruit: Look for little things that matter to your customers, these are the things they’ll talk about. Ex: Wifi in hotels #SESSJ 

Omniture You are Multi-Channel, but Your SEM Vendor Isn’t!     

mikedelgado: Use negative keywords when using broad match terms in your PPC campaigns (especially w/ keyword insertion) #ses #sessj #omniture  

Social Media: Managing Conversations and Reputations When the User Is In Control

imeldak: Yesterday, search was king. Today, social media matters. Use these together to play a part in success & drive traffic to your site #SESSJ  

JanetJoz: clik to purchase is very rare in soc media…other measures needed-referral traffic/RSS, community subscription, UGC good & bad #sessj

Hallie_Janssen: What’s the ROI of social media? What’s the return on ignoring? Nicely said! #sessj
   

The BuyerSphere Project: Understanding B2B Buyer Patterns      

JanetJoz: in B2B buying there is NO REWARD it’s just about risk avoidance; the more risk the more trust you need to build FACE TO FACE #sessj

Real World Multivariate Testing      

mikedelgado: Jim McDonald, Online Marketing Manager at Match.com says that in 1 month of testing they received 10% lift in subscription #sessj   

Social Media: White Hat vs. Black Hat

waworld: User generated content is huge because consumers sometime know more about products than employees do #sessj  

florian_ferras: ghost writing can be dangerous: imagine a ceo is asked about a comment he ‘wrote’ on twitter and he never did #sessj

waworld: The role of social media in PR has doubles their workload, however PRs need to increase level of knowledge of their client’s business #sessj    

MarkJackson: White hat black hat social media. Seems the more we discuss SEO and SMM, it all boils down to content. How many copywriters at #SESSJ ?  

balibones: #SESSJ – Social Media whitehat VS blackhat – So far lesson is that the truth is much more gray. And that’s OK as long as you DISCLOSE.  

schachin: "Some things are not Black Hat or White Hat – they are just dumb!" lol ! #SESSJ

Twitter was a bit whacky today. At one point the search was running about 45 minutes behind, which doesn’t help when you’re trying to put together a Twitter roundup. :) That aside today was a great day for tweets, and I’d love to hear if there was one that stood out for you. Also, do you find that the tweets represented the session accurately (if you were there that is).

See ya’ll tomorrow when I’ll have information on the best part of going to a search conference!

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