Posted by Tom_C

This post needs very little introduction. I’ve scoured the web, my bookmarks and twitter (thanks guys!) for all the very best articles about PPC that I can find. I’ve broken the links down into several categories to make it easier to read. Enjoy!

Campaign Management

All those articles on how to improve your campaign, tips, tricks and campaign advice.

Best of class: starting a PPC campaign from scratch by Rimm Kaufman

The rest:

Tools

Here are a few handy PPC tools to streamline your processes.

Best of class: Search Light Digital’s PAM-VAR Tool. It’s neat and handy and let’s you efficiently run your tests.

The rest:

Landing Page Advice

Of course PPC management is only one part of the process. You need to make sure that you’re sending the traffic to a page which is working hard for you. How do you go about testing that? What should you improve on your landing page? All below my avid reader!

Best of class: Copyblogger does a comprehensive roundup of their own stuff on landing pages. Essential reading.

The rest:

Headline Tips From The Dali Lama

See what I did there? Headlines are important see. They need to grab your attention. Never more so than in PPC.

Best of class: Google Lady shares some really in depth things to try with headlines for PPC along with detailed examples

The rest:

Maths

When you’re running PPC campaigns maths comes in handy. There’s actually surprisingly little written about this, I was expecting to find more. Please chip in with your own links in the comments. No best of class since there’s only 2 links!

Analytics

Tracking, tracking, tracking. If you can’t measure it then what good is it?

Best of class: hack Google Analytics to show actual search queries for broad match AND find the referring domain (useful for SEO too)

The rest:

Other

Here are all the other articles I didn’t think really fit into any other categories. Some general stuff, stats, rapping etc. All worth checking out.

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