Email list management software L-Soft, the company behind LISTSERV® has introduced a direct order channel that offers reseller pricing to the general public. L-Soft Direct targets customers who are already familiar with L-Soft's LISTSERV-brand mailing list software solutions and are willing to forgo traditional account servicing in exchange for reseller pricing.

"L-Soft Direct is to sales what opt-in is to marketing. Our customers can now choose whether or not to enter into an account management relationship and receive follow-up sales calls related to their LISTSERV solutions," said Eric Thomas, CEO of L-Soft. "The key difference is that L-Soft Direct gives you a discount for opting out rather than in."

With L-Soft Direct, any customer will receive the same discount as an authorized reseller when ordering the same yearly volume of products and services, plus a "perk": generally, a free license upgrade, instead of the free demo licenses issued to authorized resellers.

The only limitation for L-Soft Direct customers is that they will not receive value-added account management services. Customers needing live product demos, custom bid proposals, free technical consultations and other related services are advised to opt for the regular L-Soft sales process, in which a dedicated L-Soft representative is assigned to the customer's account.