Posted by great scott!

This week, Rand discusses a few essential strategies to consider when adding a blog to your site. If you want your blog to be readable, enjoyable, and able to generate links and traffic, give this installment of Whiteboard Friday a look.

SEOmoz Whiteboard Friday-Blogging for Higher Rankings from Scott Willoughby on Vimeo.

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Tags: blog, Blogging, Content, Install, Links, Logging, Plugins, SEO, Traffic, Wordpress