If you’ve been reading my blogs lately, you’ll notice I’ve been working on a few posts that are sponsored by SocialSpark.com. In many ways it is a revolutionary approach to social media marketing and paid blogging. There is so much potential for bloggers and advertisers alike to get the most out of this stunning new platform. And already there are some great advertisers and brands making their way to SocialSpark for their advertising campaigns. Brands like “I sold it”, “Dockers” are joining the SocialSpark phenomenon.

Also, I have always liked Levi jeans. I think they are just the coolest denims/jeans around. So stylish and laid-back, it is just a great style. And the bloggers at SocialSpark could do great things for them if given the chance. My favourite car make is Ford and I would happily write a few posts to boost their campaigns as well, why not? Personally, I wouldn’t mind seeing some of my favourite brands up there as well. I am sure they would be interested to spread their brand familiarity in this bold new way.

But what’s in for the advertisers who decide to join the SocialSpark wave? This kind of ‘word of mouth’ advertising, the kind that happens every day between people who share common interests and in a way that directly benefits both advertisers and bloggers.” is known to have a multiplicative effect on any advertising campaign. So advertisers can optimize their campaigns to reach a larger audience or, if they wish to, a more focused reader group.

When logged on SocialSpark, advertisers can access traffic and demographic data previously unavailable to them. Blogs are read by millions of readers who share common interests and brand passions and empowering bloggers represents a huge value proposition to advertisers. SocialSpark is the first network where these groups can quickly, easily and cost-effectively find each other and create value while simultaneously protecting the integrity of blog content, thanks to their disclosure and strict “no-follow” links policies. Advertisers can see the actual traffic and demographics of blogs they sponsor or a vertical network of blogs they sponsor.

Last but not least is free. Advertisers and bloggers can register for free at SocialSpark.com to create online, searchable public profiles. Advertisers are encouraged to provide information about their product or service, and bloggers can share information about themselves, their readers and their blog content. Registered users can search for complimentary matches, interact with each other, create networks, issue ratings, send messages, and ultimately capitalize on shared interests.

Bloggers and advertisers can assess blog “influence” by tracking visits, page views, and demographic information about their readership. Advertisers can monitor the buzz surrounding their brands across the blogosphere. In short, SocialSpark.com is not just another paid ad company, it’s a whole new concept about blog advertising, with great community tools, and it’s set to become one of the largest trends ever.