It’s been said before, but it’s important to re-emphasize it, e-mail is the “killer application” of the information age. According to the latest Forrester Research numbers, the permission-based e-mail industry is projected to grow for several years. E-mail is also has rapidly moved from a textual communications process to one that is rich in multimedia content via server-based streaming audio or video. Virtually anyone, even those with extremely low bandwidth, can now view compelling content, right from their email client.

What’s “permission-based Email marketing services“?

Responsible email marketing is based on the idea of permission. This is a complex issue and the subject of intense debate in the marketing community. Essentially, you need an email address owner’s permission before you can send them a commercial email. If you don’t have this permission, then the recipients of your mail may well regard your message as unsolicited commercial email. An example of permission is when your customer buys something from your online store and also ticks a box marked “please send me news about product updates via email”. You now have “permission” to send that person product updates by email, provided you also give them the opportunity to rescind that permission at any time.

Having this tremendous resource at hand is a very powerful resource if you can manage it and channel all activities (such as following your customers’ actions and choices) through an Online marketing software While there are many alternatives, Got Software’s Campaigner and Campaigner Pro tools beat most others hands down, thanks to their many features.

Their user-friendly technology delivers scalable and measurable email marketing tools with a rich feature set that allows its users to grow and manage their marketing campaigns. Their online marketing software can be used by experienced direct marketers as well companies new to email marketing with their industry-leading, software-as-a-service offering. Their site, http://www.campaigner.com, contains vast information on email marketing, permission-based mail campaigns, as well as a feature comparison sheet of their products, giving the user a chance to compare them and choose either one, according to their actual needs.

Montreal-based email marketing solution provider Campaigner continues to expand their client base. The company has announced they have signed deals with The Canadian Red Cross, Dairy Farmers of Canada, Workopolis and Mediagrif which are using the company’s CampaignerPro. Campaigner’s software-as-a-service email marketing solutions enable organizations to have highly personalized one-to-one email conversations with their clients, measure how they respond, and analyze those responses to interact in a more intelligent, automated way – resulting in more profitable relationships. Campaigner partners with industry leaders including Salesforce.com, Comcast and Yahoo!; provides applications to companies such as Nokia, Price Waterhouse Coopers, Nielsen Media Research, AT&T, West49 and over 10,000 small and medium-sized businesses.

As a measure of its capabilities and how serious Campaigner is about email marketing, E-mail reputation services firm Habeas has selected e-mail marketing firm CampaignerPro to deliver its e-mail campaigns. This comes a few weeks after Campaigner was certified as a member of the Habeas Trusted Partner Network, where Habeas has certified that Campaigner meets its e-mail reputation best practices, such as verifiable opt-in permission from e-mail recipients, visible and functional unsubscribe capability, and low consumer complaint rates. So if you’re looking for a solid, permission-based email marketing and email subscription management platform, look no further because Campaigner and CampaignerPro will provide the best bang for the buck