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Jim Westergren is leaving the SEO scene, that’s right the owner of many successful SEO websites and was running his own site “Jim Westergren
SEO Fusion represented the non-Swedish part of my company. I am very happy to announce that I have just finalized a deal with the british SEM company Epiphany Solutions Ltd which will help me reach the new life I strive for as well as turning over a big part of the company to someone elses hands to take good care of.

This deal includes the very popular directory list AddURL.nu with it’s service, the Smart Link Building service, my three directories (AddURL-Free.com, AXEQ.com and DirectoryDelta.com) as well as 34 other web sites used for marketing purposes to clients.

Jim Westergren completed sold out all his sites and services to Epiphany Solutions who will be able to take care all the SEO work from here on out. It’s sort of sad to see Jim Westergren leave the SEO scene, but I know he will do and wonderful things as a writer as well.

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Duplicate content is done by a few to rise the ranking of the page or to win more traffic, which makes the readers annoyed for the repeated content. Google tries hard to find all these kinds of repeated pages. once that is done through the robots and other filters, it lists them to check if the repeated content is a mistake or a purposeful addition, then it take any one of the page for display. If this is a purposeful then the google removes the site from google index and the site will not appear in the search page.

The following are some of the tips that has to be followed: -

1. Consider blocking pages from indexing: Rather than letting Google’s algorithms determine the “best” version of a document, you may wish to help guide us to your preferred version. For instance, if you don’t want us to index the printer versions of your site’s articles, disallow those directories or make use of regular expressions in your robots.txt file.

2. Use 301s: If you’ve restructured your site, use 301 redirects (“RedirectPermanent”) in your .htaccess file to smartly redirect users, Googlebot, and other spiders. (In Apache, you can do this with an .htaccess file; in IIS, you can do this through the administrative console.)

3. Be consistent: Be consistent with the internal links. Don’t change the internal links often.

4. Use top-level domains: Preferably use the top level domains as far as possible, so that the content is searched properly.

5. Use webmaster tools to tell us how you prefer your site to be indexed: we can tell google as to how we want our domain to be.

6. Minimize repetition: Instead of repeating the copyright materials on each and every page, its better to have a small link that leads to a copywright page.

7. Avoid blank pages: If you dont have enough content to write, then you can use the robot.txt to block these pages from getting crawled.

8. Understand the content management system: there could be a difference in the display of the contents from blog to blog or in forums.

9. Minimize similar content: There could be a situation that there could be a repetetion of the same content in 2 or more pages. Either remove the multiple copies or merge both the pages to a single page.

If at all the site is removed from the search results, then check your website for any of the above mistakes that might have been done (knowingly or unknowingly). Also contact the webmaster for assistance, and once you have made some changes to your site, you can apply for reconsideration.
If there is a case that another site is using your contents often (or sometimes), this may not very much affect your ranking, but you can claim the ownership of the content by filing a DMCA request and removal of other site for the duplication of the contents.

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ADWORDS FORMULA UPDATED:

Google Adwords now considers the maximum CPC set for a keyword to rank your add instead of Actual CPC that was considered earlier.

LSI TOOL:

LSI is a new strategy involving statistically probable and correlation that helps reducing the semantic distance between words. It is a complex strategy but can be easily implemented to perceive the relation between certain words in a paragraph or in a complete document. This strategy is being used while indexing a page in the database of search engine.

Local Search engine optimization:

This is a connecting with a small market based in and around where your business is based, basically connecting local customers. For example if we have a furniture store and we want to make this known publicly or if want to search a furniture store in a particular area, then this is one of the ways to improve the sales in your locality or to help people track their required business establishment in a particular area. This helps with a selected range of audience.

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